Wilson and Playtomic sign agreement to make padel popular worldwide
Wilson, the leading brand for all sports played with a racket, and Playtomic, the leading booking platform for padel courts, signed an agreement that is primarily intended to raise awareness of the sport of padel worldwide and provide added value to the padel community.
In particular, the agreement aims to promote padel in countries where the sport is just starting to become trendy.
This agreement responds to the needs of clubs and associations looking for management tools and the needs of players who demand the best equipment for their game.
In this way, both sides benefit from the agreement: Playtomic has access to the community of padel players and Wilson organises events, offers experiences and delivers high-quality products that are individually tailored to each player.
In this way, the brand can be better promoted to players. For its part, the Playtomic booking app can leverage the strong presence and recognition of the Wilson brand in all sports played with racquets, supporting the global expansion of the sport in countries that are just discovering the sport of padel.
"The core message of Wilson's brand mission is to promote healthy lifestyle habits through sport and empower everyone to live like an athlete. We strongly believe that padel is a key sport in this mission. This collaboration with Playtomic motivates us a lot, especially to further develop the player community and create a personalised gaming experience according to the players' expectations," said Iñaki Cabrera, Global Padel Director at Wilson.
The visions of Wilson and Playtomic are similar in many aspects, especially in the mission to make the sport of padel better known in the community and to grow the sport at the grassroots level.
"For us, Playtomic is a lifestyle. We believe that together with Wilson, by personalising the sports experience for each individual player, we can help many padel players improve their game and get the most out of this sport," says Pablo Carro, co-founder and CSO of Playtomic.
ABOUT WILSON SPORTING GOODS
Chicago-based Wilson Sporting Goods Co. is a subsidiary of Amer Sports and a leading global manufacturer of high-quality sporting goods, apparel and accessories. Wilson is the global leader in racquet sports such as tennis, padel, racquetball, badminton and pickleball. The company relies on player insights to develop innovative padel products that set new standards. With a passion for designing products that enable athletes of all levels to perform at their best, Wilson has earned its position as a leader in the sporting goods segment.
Playtomic is the largest pitch reservation platform and the leader in Europe and worldwide, with a special focus on padel and tennis associations, clubs and players.
In the Playtomic app, players can search and book padel and tennis courts, arrange to meet other players, find opponents, join groups of other players, improve their game or book coaching lessons.
Playtomic is present in more than 49 countries with more than 4,800 affiliated clubs, 21,000 pitches and 3.1 million players who form a community with great passion for all sports played with rackets. Playtomic is the perfect link between players and sports clubs.
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